Which of the following decision-making perspectives assumes that consumers often make purchases and reach decisions based on the affect,or feeling,attached to the product or behavior under consideration?
A) Rational decision-making perspective
B) Experiential decision-making perspective
C) Functional decision-making perspective
D) Behavioral influence decision-making perspective
E) Implemental decision-making perspective

Question

Quizplus · Accepted Answer

The experiential decision-making perspective assumes that consumers often make purchases and reach decisions based on the affect or feeling attached to the product or behavior under consideration. This perspective recognizes that emotions and feelings play an important role in decision-making processes. The other perspectives listed prioritize practicality, utility, and efficiency as the main drivers of decision-making.

Which of the Following Decision-Making Perspectives Assumes That Consumers Often