Laurie owns a Pluto X20 convertible.She and her husband have owned several other Pluto automobiles over the years.She has even convinced several family members and friends to buy Pluto automobiles.Recently,however,she had a bad service experience at the Pluto dealership in the city she just moved to.Nevertheless,she still decides to purchase a Pluto Y20 this year for her daughter and another Z20 when she needs a new car in a few years.Which of the following best illustrates Laurie's engagement with Pluto automobiles?
A) Brand loyalty
B) Brand inertia
C) Brand longevity
D) Brand consistency
E) Brand equity

Question

Quizplus · Accepted Answer

Laurie's repeated purchases of Pluto automobiles over the years, her convincing of family and friends to buy Pluto automobiles, and her continued intention to purchase more Pluto automobiles despite a bad service experience demonstrate her brand loyalty to Pluto.

Laurie Owns a Pluto X20 Convertible