When the search effort is not necessarily focused on an upcoming purchase; rather the effort is focused on staying up to date on a topic of interest,it is called a(n)_____ search.
A) ongoing
B) postpurchase
C) binary
D) passive
E) prepurchase

Question

Quizplus · Accepted Answer

An ongoing search refers to a continuous effort to stay up to date on a particular topic of interest, rather than a search aimed specifically at making a purchase. It can involve regularly browsing online forums, following blogs or news sources, or actively seeking out new information through online searches.

When the Search Effort Is Not Necessarily Focused on an Upcoming