When Richard finally decided to buy a car,he chose a hybrid model that scored very high on being environment friendly.Which of the following criteria is most likely to account for Richard's choice of the car?
A) Relative criteria
B) Rational criteria
C) Hedonic criteria
D) Egalitarian criteria
E) Utilitarian criteria

Question

Quizplus · Accepted Answer

Utilitarian criteria involves practical and functional factors such as efficiency, durability, and safety. Richard's choice of a hybrid car that is environment friendly is more likely based on utilitarian criteria as it serves a practical purpose of reducing carbon footprint and contributing to a sustainable environment.

When Richard Finally Decided to Buy a Car,he Chose a Hybrid