Which of the following statements is true of consumers' information processing?
A) Consumers are always rational when they are evaluating possible solutions to a problem.
B) Consumers tend to have unlimited ability to process all information available in the environment.
C) Consumers tend to maximize the effort they put into alternative evaluation and choice.
D) Consumers tend to settle for a solution that is simply good enough to solve a problem.
E) Consumers tend to consider all possible solutions to a problem as they have the ability to do so.

Question

Quizplus · Accepted Answer

Research has consistently shown that consumers tend to settle for a solution that is simply good enough to solve a problem, rather than engaging in an exhaustive search for the absolute best solution. This is due to limitations in cognitive processing and the desire to conserve mental energy.

Which of the Following Statements Is True of Consumers' Information