When consumers need to purchase a refrigerator,they usually evaluate different models across a set of features or characteristics,such as storage capacity,freezer shelving,and energy cost efficiency.Such an evaluation is an example of a(n)_____ evaluation.
A) affect-based
B) attribute-based
C) content-based
D) belief-based
E) attitude-based

Question

Quizplus · Accepted Answer

An attribute-based evaluation involves comparing and evaluating products based on specific features or attributes. In this case, the different models of refrigerators are being compared based on features such as storage capacity, freezer shelving, and energy cost efficiency.

When Consumers Need to Purchase a Refrigerator,they Usually Evaluate Different