Which of the following is true of the perceptual attributes of a product?
A) They are also referred to as search qualities.
B) They are evaluated only after the actual purchase.
C) They are not readily apparent or visible.
D) They are learned only through experience with the product.
E) They are perceived only during the consumption process.

Question

Quizplus · Accepted Answer

Perceptual attributes are also referred to as search qualities, as they can be evaluated before purchase through product information and advertising.

Note: The other options are incorrect. Perceptual attributes can be evaluated before or after purchase, are often visible or apparent (such as packaging or brand name), can be learned through advertising or word-of-mouth in addition to experience, and can be perceived before, during, and after consumption.

Which of the Following Is True of the Perceptual Attributes