Underlying attributes of a product are referred to as _____ qualities.
A) search
B) perceptual
C) consumption
D) pre-purchase
E) experience

Name: Underlying attributes of a product are referred to as _____ qualities. A) search B) perceptual C) consumption D) pre-purchase E) experience
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Underlying attributes of a product are referred to as experience qualities because they can only be assessed after the product has been used or consumed.

Underlying Attributes of a Product Are Referred to as _____