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Sam Always Makes It a Point to Have His Coffee

Question 93

Multiple Choice
Sam always makes it a point to have his coffee at Tans,a coffee shop that claims to use "authentic Tanzanian peaberry coffee." This is an example of product choice influenced by _____.
A) situational influences
B) expert opinions
C) online sources
D) social influences
E) marketing communications

Sam always makes it a point to have his coffee at Tans,a coffee shop that claims to use "authentic Tanzanian peaberry coffee." This is an example of product choice influenced by _____.


A) situational influences
B) expert opinions
C) online sources
D) social influences
E) marketing communications

Correct Answer:

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