A consumer who uses strict guidelines set prior to selection,and eliminates any option that fails to meet the specifications from consideration is employing a(n)_____ rule.
A) compliance
B) elimination
C) noncompensatory
D) superordinate
E) subordinate

Question

Quizplus · Accepted Answer

The rule described is a noncompensatory rule, as it does not allow trade-offs between attributes and eliminates options that do not meet the specifications, regardless of their other qualities.

A Consumer Who Uses Strict Guidelines Set Prior to Selection,and