When a consumer selects a product that he or she believes performs best on the most important feature,the consumer is employing the _____ rule.
A) conjunctive
B) disjunctive
C) lexicographic
D) subordinate
E) compensatory rule

Question

Quizplus · Accepted Answer

The lexicographic rule involves selecting a product based on its performance on the most important feature, regardless of its performance on other attributes. This aligns with the scenario presented in the question. The conjunctive rule requires that a minimum threshold be met on all attributes before a product is chosen, while the disjunctive rule allows for multiple attributes to meet a desired level of performance. The subordinate rule involves selecting a brand based on a secondary feature, after the most important feature has been considered. The compensatory rule involves considering multiple attributes and weighting them based on their relative importance.

When a Consumer Selects a Product That He or She