Riya has recently started a restaurant in a commercial area that already has many other established restaurants and popular fast-food chains. Riya owns the building in which her restaurant is located, rather than leasing premises as her competitors do. This factor allows her to offer her products at a more competitive price. Riya has also invested a huge amount in designing the restaurant's interior and in equipping the kitchen with the appliances that are most widely used in her industry. In this scenario, which of the following is the most valuable resource for Riya's business?
A) the investments made by Riya on the restaurant's interior
B) the type of kitchen equipment widely used in her industry
C) the restaurant's late entry into the market
D) the building owned by Riya, which reduces cost of operations

Question

Quizplus · Accepted Answer

A resource is valuable if it helps a firm increase the perceived value of its product or service in the eyes of consumers, either by adding attractive features or by lowering price because the resource helps the firm lower its costs.

Riya Has Recently Started a Restaurant in a Commercial Area