Which of the following statements about competitive advantage is true?
A) Competitive advantage is an absolute measure; it is not relative.
B) Competitive advantage is a one-dimensional concept.
C) Competitive advantage is permanent and not transitory; once gained by a firm it stays with the firm.
D) Competitive advantage can be assessed by measuring accounting profit, shareholder value, or economic value.

Question

Quizplus · Accepted Answer

We can assess competitive advantage by measuring accounting profit, shareholder value, or economic value. More recently, competitive advantage has been linked to a firm's triple-bottom-line, the ability to maintain performance in the economic, social, and ecological contexts to achieve a sustainable strategy.

Which of the Following Statements About Competitive Advantage Is True