Thompson Crayons Ltd.is a manufacturer of crayons and colored pencils in Rhodia.The company has started packaging their products in vibrant colored boxes,as opposed to brown boxes used in the past,in order to increase their sales.In this scenario,Thompson Crayons Ltd.is using a _____ strategy.
A) product differentiation
B) market development
C) diversification
D) market penetration
Correct Answer:
Verified
Q45: Strategic planning:
A)should be an annual exercise.
B)should not
Q46: In the context of a marketing mix,the
Q47: Mitchell's is a popular brand of women's
Q48: Turner Electronics is a ten-year-old company.In the
Q49: The promotion component of the marketing mix
Q51: Which of the following considered by marketers
Q52: A marketing plan should:
A)be viewed as a
Q53: When properly created,a strategic business unit (SBU):
A)has
Q54: Which of the following practices can help
Q55: Which of the following activities is carried
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents