Saraz,a leading brand of apparels,extends its presence to several parts of the United States.Upon research,the marketing managers identify that people belonging to music-based groups have subtle differences in their preferences when compared to the overall culture.The company adds variety to its product line to attract these diverse groups.In this case,the music-based group can be referred as a _____.

Question

Saraz,a leading brand of apparels,extends its presence to several parts of the United States.Upon research,the marketing managers identify that people belonging to music-based groups have subtle differences in their preferences when compared to the overall culture.The company adds variety to its product line to attract these diverse groups.In this case,the music-based group can be referred as a _____.​

Quizplus · Accepted Answer

A subculture is a group of people within a culture that share distinctive beliefs, values, and behaviors that differ from the overall culture. In this case, the music-based group is a subculture within the larger culture, and Saraz is adapting its product line to cater to their specific preferences. The other answer choices do not accurately describe the situation described in the scenario. Social class refers to a group of people with similar socioeconomic status, popular culture refers to mainstream cultural trends and media, and a reference group is a group that individuals use as a standard for evaluating their own attitudes and behaviors.

Saraz,a Leading Brand of Apparels,extends Its Presence to Several Parts