The purpose of market segmentation is to:
A)change consumer attitudes and beliefs toward a product.
B)divide a market into submarkets of equal size that have equal number of customers in each.
C)group a large number of markets together,enabling a company to serve them simultaneously.
D)enable a marketer to tailor marketing mixes to meet the needs of one or more specific segments.

Question

Quizplus · Accepted Answer

Market segmentation enables a marketer to identify groups of customers with similar needs and characteristics and cater to their specific needs by tailoring the marketing mix accordingly. The purpose is not to change consumer attitudes or beliefs, divide a market into submarkets of equal size, or group a large number of markets together.

The Purpose of Market Segmentation Is To