Kirksand Hotels is renowned for its service and individual treatment of its customers.All service staff and employees are encouraged to listen carefully to customers' wants and needs.For instance,if a traveler ordered soft pillows,wanted only martinis in his mini bar,and needed access to a fax machine,he would find all of these amenities in his room when he arrived.In this scenario,on which of the following trends has Kirksand Hotels based its customer relationship management (CRM)?
A)Personalization
B)Time savings
C)Loyalty
D)Technology

Question

Quizplus · Accepted Answer

Kirksand Hotels places a strong emphasis on listening to customers' wants and needs in order to provide individual treatment and personalized service. This is a key aspect of customer relationship management based on the trend of personalization.

Kirksand Hotels Is Renowned for Its Service and Individual Treatment