The process where all the involved areas-R&D,marketing,engineering,production,and even suppliers-work together rather than sequentially during a product's development is called _____.
A)simultaneous product development
B)test marketing
C)simulated market testing
D)choice modelling

Question

The process where all the involved areas-R&D,marketing,engineering,production,and even suppliers-work together rather than sequentially during a product's development is called _____.​
A)simultaneous product development
B)​test marketing
C)​simulated market testing
D)choice modelling

Quizplus · Accepted Answer

Simultaneous product development, also known as concurrent engineering or integrated product development, involves all areas of the company working together in parallel during product development. This approach saves time and resources by eliminating feedback loops and reducing the need for revisions. Test marketing and simulated market testing are both related to market research and testing strategies, while choice modeling is a research method to understand consumer preferences.

The Process Where All the Involved Areas-R&D,marketing,engineering,production,and Even Suppliers-Work Together