Which of the following is an example of postpurchase communication?
A) An airline hires an actor to film a series of commercials touting the airline's service.
B) An insurance company designs a new "umbrella" logo to indicate that its customers are well protected.
C) A tax return preparer offers a 20% discount for any customers who use the service in January.
D) A hotel sends an email survey to its guests a week after their stay,asking them to comment on the quality of the service they received.
Correct Answer:
Verified
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