_____ is the series of decisions advertisers make regarding the selection and use of media,allowing the marketer to optimally and cost-effectively communicate the message to the target audience.

Question

_____ is the series of decisions advertisers make regarding the selection and use of media,allowing the marketer to optimally and cost-effectively communicate the message to the target audience.​

Quizplus · Accepted Answer

Media planning is the process of selecting and using different media outlets to reach a specific target audience. It involves making decisions such as which media channels to use, when and how often to run advertisements, and how much to spend on media purchases. The goal of media planning is to create an optimal media mix that maximizes the reach and effectiveness of the advertising message while minimizing costs.

_____ Is the Series of Decisions Advertisers Make Regarding the Selection