In 2012 Bon Jovi announced its "Because we can" tour would make 1,000 ticket available at the "fan friendly" price of 19.95 before service fees at all of their shows.The band has made tickets priced below $20 a feature of all their recent concerts.These tickets sold quickly indicating demand was larger than supply at the price of $19.95.Why might this pricing strategy not mean lower profits for the band?
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