The CEO of Beautymax Products is horrified by the negative publicity and wants immediate crisis management performed by the public relations department. The public relations department provides a list of strategic options for the CEO to deal with the bad publicity. Which of the following statements, if True, would NOT be a strategic option for the CEO?
A) Beautymax can accept blame for the rashes and assure the public they will correct the problem immediately.
B) Beautymax can ignore the problem and just wait for it to go away.
C) Beautymax can offer an apology for the rashes it caused and offer to recall the product.
D) Beautymax can deny that Smooth caused any of the rashes but pull it from the market anyway.
E) Beautymax can monitor the Internet for any negative publicity and intervene on a case-by-case basis as soon as anything negative shows up.
Correct Answer:
Verified
Q69: Identify two arguments against social responsibility as
Q121: Which of the following, if True, strengthens
Q123: Aligning the Pandora brand with a national
Q125: What might the general public begin to
Q125: Which of the following, if True, undermines
Q126: Beautymax's in-house public relations department has been
Q127: Which of the following, if True, most
Q128: How might this situation have been different
Q128: Which of the following, if True, most
Q129: Which of the following, if True, strengthens
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents