In order to reap the greatest return from the online channel for physical goods,firms should
A)maximize the return for each distinct supply chain member.
B)minimize interactions between the buyer and the other supply chain members.
C)integrate it with their existing supply chain networks.
D)ensure that they have total ownership of the supply chain.

Question

Quizplus · Accepted Answer

Integrating the online channel with the existing supply chain networks is the best choice because it allows firms to leverage their existing resources and infrastructure to achieve economies of scale and scope. This approach can improve supply chain efficiency, reduce costs, and increase customer satisfaction by providing a seamless experience across different channels. Maximizing the return for each distinct supply chain member (A) may lead to suboptimal outcomes and conflicts of interest between different parties. Minimizing interactions between the buyer and the other supply chain members (B) may limit the ability to provide value-added services and personalized experiences. Ensuring total ownership of the supply chain (D) may not be feasible or desirable in practice, as it may require significant investments and expertise in different areas of logistics and operations.

In Order to Reap the Greatest Return from the Online