In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity. That is, "If they're buying X, sell them Y" or "If they're buying Y, sell them X."
A) cross-selling
B) value added selling
C) break-even
D) portfolio

Question

Quizplus · Accepted Answer

Cross-selling is the practice of offering customers additional products or services that complement or enhance the product they are already purchasing. The fact that customers who buy product X also purchase product Y creates an opportunity for cross-selling, as it suggests that customers may be receptive to purchasing additional products that complement their original purchase.

In Marketing Transactions, the Fact That Customers Who Buy Product