To reduce the workload required to fully take advantage of all of the data collected from customers in a DRM program, firms use ________, a set of rules for handling different processes in a predetermined way.
A) conversion rates
B) marketing automation
C) customer lifetime value
D) share of customer
E) structured data

Question

Quizplus · Accepted Answer

Marketing automation is a set of tools and processes for automating repetitive marketing tasks, such as sending emails, posting on social media, and analyzing data. By automating these tasks, firms can reduce the amount of time and effort required to fully take advantage of all of the data collected from customers in a DRM program. This allows firms to focus on more strategic activities, such as developing new marketing campaigns and improving customer engagement. The other options (A, C, D, and E) do not specifically address the question of how to reduce the workload required to fully take advantage of all of the data collected from customers in a DRM program.

To Reduce the Workload Required to Fully Take Advantage of All