Historically, marketers have measured success in a product category by their market share.

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Historically, marketers have used market share as a key metric for measuring success in a product category. The higher the market share a brand has, the more dominant it is in the market compared to its competitors. However, this metric is slowly losing its importance as other metrics like customer satisfaction, brand loyalty, and customer lifetime value are becoming more significant.

Historically, Marketers Have Measured Success in a Product Category by Their