In developing a new shoe, Reebok targeted the youth market. It used ________ segmentation to define its target market.
A) lifestyle
B) behavioral
C) socioeconomic
D) demographic
E) psychographic

Question

Quizplus · Accepted Answer

Reebok targeted the youth market using demographic segmentation, which involves dividing the market based on age, gender, income, education, etc. In this case, age is the demographic factor used to target the youth market.

In Developing a New Shoe, Reebok Targeted the Youth Market