A product has three distinct layers. The most basic level is the ________, which consists of all the benefits the product will provide for consumers or business customers.
A) actual product
B) augmented product
C) core product
D) innovation
E) brand

Question

Quizplus · Accepted Answer

The core product is the most basic level of a product, which consists of all the benefits the product will provide for consumers or business customers. It is the fundamental reason why a customer would want the product. The other two layers are the actual product (physical product features, design, quality, etc.) and the augmented product (additional features, services, warranty, etc.).

A Product Has Three Distinct Layers