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When a Beverage Maker Came Out with a New Drink

Question 90

Multiple Choice
When a beverage maker came out with a new drink and priced it at half price for a month to attract buyers, the company was using a(n) ________ strategy.
A) penetration pricing
B) skimming price
C) everyday low price
D) trial pricing
E) promo pricing

When a beverage maker came out with a new drink and priced it at half price for a month to attract buyers, the company was using a(n) ________ strategy.


A) penetration pricing
B) skimming price
C) everyday low price
D) trial pricing
E) promo pricing

Correct Answer:

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