Many gas stations now have self-service pumps with small televisions that broadcast short news and entertainment spots, along with advertisements, as customers pump their gas. The ads reach this captive audience through the use of ________ media.

Question

Quizplus · Accepted Answer

Place-based media refers to advertising that is placed in a specific location to reach a particular audience. In this case, the gas station is the specific location, and the audience is the customers who are pumping gas. The televisions at the self-service pumps are an example of place-based media.

Many Gas Stations Now Have Self-Service Pumps with Small Televisions