Question 1

A customer has a piece of paper that states that he will receive five dollars off the selling price if he purchases a certain brand of teeth whitening strips. What sales promotion technique is being offered to this customer?

Accepted Answer

The answer of A customer has a piece of paper...

Question 2

Quaker Oats inserted $5 million worth of gold and silver coins in Ken-L Ration dog food packages. This is an example of a contest.

Accepted Answer

This is not an example of a contest, as there is no indication that customers had to take any action or compete with each other to win the coins. It is an example of a promotional offer or incentive.

Question 3

A retail salesperson at a department store cosmetics counter gets five dollars every time he sells a bottle of a certain brand of cologne. Explain the type of trade promotion that is being used in this instance.

Accepted Answer

The answer of A retail salesperson at a department store...

Question 4

Explain the difference between the practices of forward buying and diverting.

Accepted Answer

The answer of Explain the difference between the practices of...

Question 5

What are the basic differences between sales promotion and advertising?

Accepted Answer

The answer of What are the basic differences between sales...

Quiz 13: Promotion I: Advertising and Sales Promotion

A customer has a piece of paper that states that he will receive five dollars off the selling price if he purchases a certain brand of teeth whitening strips. What sales promotion technique is being offered to this customer?

Quaker Oats inserted $5 million worth of gold and silver coins in Ken-L Ration dog food packages. This is an example of a contest.

A retail salesperson at a department store cosmetics counter gets five dollars every time he sells a bottle of a certain brand of cologne. Explain the type of trade promotion that is being used in this instance.

Explain the difference between the practices of forward buying and diverting.

What are the basic differences between sales promotion and advertising?