An advertising manager and agency personnel meet to:

Question

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When an advertising manager and agency personnel meet, their main objective is to ensure that both parties agree on the basic direction of a project. This can include discussing the goals and objectives of the campaign, the target audience, the key messages, and the creative approach. It is important to establish a shared understanding of what the project entails and what the expected outcomes are in order to ensure a successful collaboration. Negotiating compensation rates and trading employees are not typically part of these meetings. While the advertising manager may provide guidance on the project, the agency is responsible for creating the key elements of the project.

An Advertising Manager and Agency Personnel Meet To