
Advertising agencies are service organizations responsible for creating, planning, producing advertising and placing messages for their clients.
Correct Answer:
Verified
Q58: The agency role which acts as the
Q59: The person responsible for ensuring the final
Q60: The fee system of agency compensation
A) shares
Q61: Media support services include the CRTC.
Q62: In a large multi-product company like Proctor
Q64: Creative boutiques are usually staffed by previous
Q65: The Canadian media is divided into three
Q66: Agencies will accept assignments from a large
Q67: Management of the advertising function usually falls
Q68: Media research is concerned with quantitative measures
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