Customers that are less loyal (brand switchers) can be retained by
A) use of coupons to motivate them to buy the product again
B) offering free loyalty program memberships
C) reminding them of the unique features of the product
D) using celebrity endorsements

Question

Quizplus · Accepted Answer

Coupons provide a direct financial incentive for brand switchers to purchase the product again, which can be effective in retaining them.

Customers That Are Less Loyal (Brand Switchers) Can Be Retained