If Digipics were to begin manufacturing lenses for the cameras they assembled, this would be an example of
A) backward vertical integration.
B) a strategic alliance.
C) forward vertical integration.
D) opportunism.

Question

Quizplus · Accepted Answer

Backward vertical integration occurs when a company starts producing its own inputs or raw materials, such as Digipics manufacturing lenses for their cameras.

If Digipics Were to Begin Manufacturing Lenses for the Cameras