Which phase of the customer life cycle categorizes customers according to value and attempt to win back high-value customers?
A) loss/churn
B) customer acquisition
C) relationship management
D) marketing
E) customer sponsorship

Question

Quizplus · Accepted Answer

The loss/churn phase involves categorizing customers based on their value and implementing strategies to win back high-value customers who have stopped engaging with the company.

Which Phase of the Customer Life Cycle Categorizes Customers According