Samuel, a researcher, deduces that single women between the ages of 25 and 30, who usually live in the suburbs and make thrifty purchases, prefer a particular brand of washing machines. In this case, Samuel uses ________ to understand customer behavior.

Question

Quizplus · Accepted Answer

Cluster analysis is used to identify groups of entities that have similar characteristics, which is what Samuel is doing by categorizing single women based on age, living location, and purchasing habits to understand their preference for a washing machine brand.

Samuel, a Researcher, Deduces That Single Women Between the Ages