Large,well-established companies are more likely to enter a new product-market than are new enterprises.

Name: Large,well-established companies are more likely to enter a new product-market than are new enterprises.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

New enterprises are often more likely to enter new product-markets because they are more agile and willing to take risks, whereas large, well-established companies may be more cautious and focused on protecting their existing markets.

Large,well-Established Companies Are More Likely to Enter a New Product-Market