Which of the following distribution approaches is most likely to call for more competitive pricing?
A) Exclusive
B) Selective
C) Intensive
D) Narrow

Question

Quizplus · Accepted Answer

Intensive distribution involves getting the product into as many outlets as possible, which means there is a higher chance of competition between retailers. Therefore, more competitive pricing may be necessary to ensure that the product is chosen over similar offerings from competitors.

Which of the Following Distribution Approaches Is Most Likely to Call