Which of the following promotion strategies is most appropriate when buyers' information needs are high?

Question

Quizplus · Accepted Answer

When buyers' information needs are high, personal selling-driven promotion strategies are most appropriate. This is because personal selling involves direct communication between the salesperson and the potential buyer, which allows for a more detailed and customized presentation of information. It also allows for two-way communication, allowing the buyer to ask questions and receive immediate feedback. Advertising-driven and sales promotion-driven strategies may not be able to provide the same level of detailed information and may not allow for two-way communication. Generic promotion strategies are not specific enough to address high information needs.

Which of the Following Promotion Strategies Is Most Appropriate When