_____ use both internal and external information sources to provide a structure for monitoring the effectiveness of marketing activities and strategies.
A) Marketing segmentation strategies
B) Balanced scorecard methods
C) Marketing metrics
D) Salesforce strategies

Question

Quizplus · Accepted Answer

Marketing metrics involve the use of both internal and external information sources to measure the effectiveness of marketing activities and strategies. This includes metrics such as customer satisfaction, sales revenue, conversion rates, and market share. The other options, marketing segmentation strategies, balanced scorecard methods, and Salesforce strategies, may be useful for marketing, but they do not necessarily involve monitoring and evaluating the effectiveness of marketing activities.

_____ Use Both Internal and External Information Sources to Provide