In the ______ perspective of communication,the locus of communication is the channel.

Question

Quizplus · Accepted Answer

According to the mechanistic perspective of communication, the channel is the most significant aspect of communication, and it is seen as a medium for transmitting information between the sender and the receiver. This perspective views communication as a linear process, where the meaning of a message is fixed and unambiguous, and the communicator's primary objective is to transmit the message accurately and efficiently. Thus, the locus of communication is the channel.

In the ______ Perspective of Communication,the Locus of Communication Is