Juliette Simonson works as a legal assistant in the banking and finance division of Bennett–Renault, a large law firm in Montreal. Her job requires Juliette to write formal and informal proposals and reports for various purposes. She often writes proposals offering Bennett–Renault’s services to prospective and existing clients. Juliette’s boss, Sylvia LaPlanche, who is director of Accounts Services, has asked Juliette to do some research and prepare a formal report. The report will help Bennett–Renault’s directors determine what additional services the company could offer its clients and how to market those services more effectively.
-Juliette is wondering how to capture the reader's interest in the introduction of the proposal she is currently writing. What strategy does the textbook suggest?
A)Identify a serious problem and offer a solution.
B)Discuss a detailed plan for solving the problem.
C)Prove that you understand the problem completely.
D)Describe the credentials and expertise of the project leaders.

Question

Quizplus · Accepted Answer

The textbook suggests that a good way to capture the reader's interest in the introduction is to identify a serious problem and offer a solution. This creates a sense of urgency and relevance for the reader, and shows that the proposal can provide value by addressing a real need. It is important to make sure the problem is relevant to the reader and to provide a clear, concise solution that sets the tone for the rest of the proposal.

Juliette Simonson Works as a Legal Assistant in the Banking