NAR: Bennett-Renault Law Firm
Bennett-Renault Law Firm
Juliette Simonson works as a legal assistant in the banking and finance division of Bennett-Renault, a large law firm in Montreal. Her job requires Juliette to write formal and informal proposals and reports for various purposes. She often writes proposals offering Bennett-Renault's services to prospective and existing clients. Juliette's boss, Sylvia LaPlanche, who is director of Accounts Services, has asked Juliette to do some research and prepare a formal report. The report will help Bennett-Renault's directors determine what additional services the company could offer its clients and how to market those services more effectively.
-Juliette decides to include primary data to make her report as convincing as she can. How would Juliette be most likely to generate primary data?
A)Survey a large number of financial institutions about their needs, the types of legal services they use most often, and how legal services could be improved.
B)Search on the Internet for other large legal firms to see what services they currently provide to financial institutions.
C)Access an online government report detailing the nature and the outcomes of legal cases involving financial institutions.
D)Access an online report by a particular financial institution about specific legal issues it has faced.

Question

Quizplus · Accepted Answer

Surveying a large number of financial institutions would provide firsthand information about their needs and preferences regarding legal services, which would be valuable data for Juliette's report. Searching the Internet for other firms' services or accessing government or financial institution reports would provide secondary data, which may not be as relevant or specific to Bennett-Renault's clients.