Garrett Almar tells a fellow buyer at Robins Wholesale Parts that the last salesperson who called on him before lunch was a real loser: "He has done a poor job of ____. He didn't even know what brands we carry or what types of retailers we service!"

Question

Quizplus · Accepted Answer

The salesperson failed to gather information about the buyer's needs and preferences before the sales call, which is part of the preapproach stage.

Garrett Almar Tells a Fellow Buyer at Robins Wholesale Parts