Which of the following is NOT a type of information needed for international marketing research?
A) information for initial market entry
B) information for how to hire staff in the foreign market
C) information for how to modify the marketing mix for the foreign market
D) information for rationalising activities across international markets
E) information for how to modify promotional communications to the foreign market
Correct Answer:
Verified
Q4: Information for how to approach the market
Q5: When preparing a research plan for an
Q6: When going overseas, a marketing firm is
Q7: Major differences between international market research and
Q8: Specific areas of concern when undertaking international
Q10: At the _ stage of the international
Q11: One international market research decision for which
Q12: Discuss the ways that market research in
Q13: Which of the following three elements are
Q14: International market research is usually cheaper to
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