Intermarket segmentation is based on forming segments of consumers who ________ even though they are located in different countries.

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Intermarket segmentation is the process of forming segments of consumers who have similar needs and buying behaviour, regardless of their geographic location. This type of segmentation recognizes that consumers with similar characteristics and buying behaviour may exist in different countries, and seeks to target them with relevant marketing strategies.

Intermarket Segmentation Is Based on Forming Segments of Consumers Who