How the receiver responds to the promotional message is likely to be a function of whether something was learned, attitudes were changed, or further action was stimulated.

Question

Quizplus · Accepted Answer

The statement is true. The effectiveness of a promotional message can be measured by whether it has led to the receiver learning something new, changing their attitudes towards the product or service, or taking further action such as making a purchase or seeking more information.

How the Receiver Responds to the Promotional Message Is Likely