Product attributes are not a major influence in either the distribution strategy or the design of channels.

Question

Quizplus · Accepted Answer

Product attributes such as size, weight, fragility, and perishability have a major influence on the choice of distribution strategy and design of channels. For example, if the product is fragile, it may need specialized handling and packaging, which will impact the selection of distribution partners and the design of the delivery network.

Product Attributes Are Not a Major Influence in Either the Distribution