If a company needs to obtain cash quickly to pay its bills, it may opt for a pricing strategy that achieves which goal?
A) Market share increase
B) Status quo
C) ROI target
D) Maximization of profit
E) Survival

Question

Quizplus · Accepted Answer

The survival pricing strategy is used when a company needs to generate cash quickly to cover immediate expenses, even if it means sacrificing profits.

If a Company Needs to Obtain Cash Quickly to Pay